Bruno Group Signature Events launched an email newsletter and website this month dedicated to event-industry technology. The biweekly Event Tech Brief was developed with three goals in mind: to assist event producers tasked with purchasing technology, create a neutral, no spin zone where the technology can be dissected and compared side-by-side and deliver the content [...]
Besides the obvious–the end of year holidays–December was a busy month for the Bruno Group Signature Events team preparing for and moderating two panels at IAEE’s Annual Meeting in Orlando. Moderating duties for the first panel discussion, “How to Execute a Virtual Event: Five Key Building Blocks,” were shared by BGSE’s Michelle Bruno and Warwick [...]
Early in the month, BGSE’s Michelle Bruno led a panel discussion at the 2012 T-Awards in Louisville, Kentucky. The event is produced annually by the Trade Show News Network to honor the top trade shows hitting the mark in various categories. Also in November, Michelle Bruno contributed a number of articles to IAEE’s quarterly publication, Newslines.
Michelle Bruno will moderate a panel of stellar trade show and corporate event organizers on Thursday, October 25, 2012 to drill down into the subject of event-related technology purchasing. Don’t worry if you can’t watch tomorrow, the presentation will be archived on the TSNN.com website.
The International Association for Exhibitions and Events has entered into an agreement with Rogers Worldwide to co-market Rogers’ bi-weekly newsletter Global View Notes.
On March 15, 2012, Michelle Bruno developed and moderated a panel of experts on virtual/hybrid events for the TSNN.com Webinar series. Mary Beth Micucci of HIMSS and Kenji Haroutunian of Neilsen delivered the kind of advice that event planners dream about receiving when it comes to executing a digital conference. At the end of the presentation, Michelle pinned them down (nicely, of course) on some of the tough questions that planners are asking about what’s working and what’s not working.
March was a busy month at BGSE. On March 8, 2012, Michelle delivered a Webinar for the folks at Pathable. Over two hundred listeners joined her to listen in on the strategy, selection and trends around event-related mobile platforms. In a nutshell, strategy is key and should align with the organization’s/event’s strategy; mobile web vs. native app is still a key element to consider when selecting a mobile platform for an event and floor plans, exhibitor directories and conference agendas still dominate the features of most mobile solutions for events. After the Webinar she received several emails and LinkedIn inquiries about specific apps and functionality demonstrating that it’s still a huge issue for event planners and trade show organizers. We can’t imagine it will die down any time soon.
The September/October 2011 issue of E2: Exhibitions and Events is online featuring several of Michelle Bruno’s articles: “Trade Show Auditing: Part of a Complete Sales & Marketing Plan” is about the ongoing conversation over third-party attendance verification for trade shows, particularly on how verified attendance data can help sell more booths. “iPads for Show Organizers: [...]
We were pleasantly surprised to learn that Meetings: Review, an industry publication based in the UK, captured segments from a panel discussion that Michelle Bruno participated in on mobile apps for meetings. The session took place during the PCMA Educational Conference in Baltimore, June 22, 2011.
The July 28th issue of Global View Notes, a corporate newsletter from Rogers Worldwide (written by Michelle Bruno), covers the cultural considerations and logistical concerns of organizing a conference and trade show in the emirate. APCO International, the association for the public safety communications industry, is profiled in the article.