ARCHIVES

MBA Backstage Takes Center Stage

October 27, 2010

For the most part, information sessions about subjects like the Full-Time MBA Program at the University of Utah are a yawn—faculty members and recruitment folks going through the checklist of subjects like curriculum, financial aid, and GMAT scores. When the new Manager of Master’s Recruitment and Admissions joined the department, she turned to Bruno Group Signature Events to help her bring her ideas to life about changing the way recruitment events are executed.

Sports-Am’s Social Media Presence Becomes Reality

April 2, 2010

Salt Lake City-based Sports-Am produces running, cycling and snow shoeing events year round. They also manage events for non-profit organizations and conference organizers. When the owner James Zwick approached Bruno Group Signature Events to assist him with his marketing efforts, we felt his company was the perfect candidate for some social media marketing efforts. Hence [...]

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Rogers Road Trip Email Campaign a Hit at IAEE’s Expo! Expo! Show

December 30, 2009

Bruno Group Signature Events and the Rogers Worldwide sales and marketing team tossed around a number of ideas for a pre-show promotional campaign to coincide with Rogers’ exhibit in IAEE’s Expo! Expo! trade show in Atlanta, December 9. They ruled out postcards (not environmentally friendly) and telemarketing (over 900 prospects were listed on the pre-show attendee list). Email emerged as the best option, even though they knew the competition would be stiff for something eye catching and memorable. After some brainstorming, the Rogers Roadtrip email campaign was born.

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