Based on the success of the Rogers Road Trip email campaign from 2009, Rogers Worldwide, an international exhibition logistics company, turned again to Bruno Group Signature Events to design another campaign with the same theme for 2010.  Road Trip was designed to attract people to the booth at IAEE's annual Expo Expo trade show. This year, the show was held in New Orleans on December 8, 2010. During the campaign, Rogers customers and prospects received a series of emails. Each email contained instructions...

For the most part, information sessions about subjects like the Full-Time MBA Program at the University of Utah are a yawn—faculty members and recruitment folks going through the checklist of subjects like curriculum, financial aid, and GMAT scores. When the new Manager of Master's Recruitment and Admissions joined the department, she turned to Bruno Group Signature Events to help her bring her ideas to life about changing the way recruitment events are executed. Instead of the typical...

Salt Lake City-based Sports-Am produces running, cycling and snow shoeing events year round. They also manage events for non-profit organizations and conference organizers. When the owner James Zwick approached Bruno Group Signature Events to assist him with his marketing efforts, we felt his company was the perfect candidate for some social media marketing efforts. Hence the birth of Sports-Am's Twitter, Facebook and Blogosphere personas. Sports-Am's customers are young, active, business professionals that use social media tools to communicate....

Bruno Group Signature Events and the Rogers Worldwide sales and marketing team tossed around a number of ideas for a pre-show promotional campaign to coincide with Rogers' exhibit in IAEE’s Expo! Expo! trade show in Atlanta, December 9. They ruled out postcards (not environmentally friendly) and telemarketing (over 900 prospects were listed on the pre-show attendee list). Email emerged as the best option, even though they knew the competition would be stiff for something eye catching and memorable. After some brainstorming, the Rogers Roadtrip email...