Bruno Group Signature Events has managed and launched some of the premier public shows in Utah including The Home Machine Quilting Show, Utah Pet and Companion Expo, Senior Expo, Business to Business Expo and others. Our portfolio has included religious, government and non-profit clients including the Episcopal Diocese of Utah, Salt Lake County, Salt Lake Chamber, Utah Diabetes Center, Utah Financial Planning Association and the State of Utah. Our event experience covers the September 11, 2002 commemoration for Salt Lake City, an appearance of his Holiness, the Fourteenth Dalai Lama, the Hospitality Suite for the State of Wyoming at the 2002 Winter Olympic Games and numerous other opportunities.
Michelle Bruno has written white papers, user manuals, proposals, business articles, press releases, brochure copy, event prospectuses, radio/television commercial scripts, collateral, newsletters, blogs and ebooks including:
- Managing the Special Needs of Key Exhibitors and Market Leaders (CEIR/2007)
- Acquisition and Retention of Key Attendees (CEIR/2008)
- Business Ethics and Predatory Business Practices in the Meetings and Exhibitions Industry (IAEE/2008)
- International Event Planner.digital newsletter
- Global View newsletter
- Global Glimpse newsletter
- Fast Forward newsletter
She blogs at Forkintheroadblog.
Her recent articles include:
- Driving Digital Integration: Tarsus’ R.D. Whitney to Discuss the Virtue of Virtual in the Buyer Seller Relationship (Meetings Tech Online)
- Welcome to the New Reality: Sparksight’s Christopher Justice to Speak on Creativity, Innovation and Radical Ideas (Meetings Tech Online)
- Changing the Paradigm from Customer to Community: BlogWorld’s Rick Calvert on the Convergence of Social Media and the Event Industry (Meetings Tech Online)
- MTO Summit Addresses Critical Issues and Stirs the Pot (Plannerwire.com)
- If You Tweet It, Will They Come? (E2: Exhibitions and Events)
- Business Suites on the Trade Show Floor (E2: Exhibitions and Events)
- Changing the Trade Show Industry with a New Breed of Apps (E2: Exhibitions and Events)
- What Will Trade Shows Look Like in Five Years? (Executive Briefing/November 2009)
- Best Practices in Crisis Communications (Executive Briefing/November 2009)
- What’s Next? Smart Phone Apps that Tuck you into Bed at Night? (Meeting Tech Online)
- The Economy: Straight from the Organizers and Exhibitors (E2: Exhibitions and Events)
- Event Marketing: Examining the Niche (E2: Exhibitions and Events)
- Trust Agents (E2: Exhibitions and Events)
- Technology Takes the Lead at IAEE’s Annual Meeting (Plannerwire.com)
- Redefining Face-to-Face Events (Executive Briefing/January 2010)
- Exhibit Sales and Marketing Success: Strategy plus innovation (E2: Exhibition and Events)
