Pushing the Envelope on Exhibition Design Feat. Image

Are Exhibition Designers Pushing the Envelope?

Feeling a little uninspired by the repetitive drape and pole layouts of every other exhibition space? Just because trends are always changing, doesn’t mean the design elements always are. In the June 2018 issue of The Meeting Professional Magazine, Michelle Bruno takes a look at CEIR’s research into what attendees and exhibitors want from exhibitions. Read more about Are Exhibition Designers Pushing the Envelope?[…]

How Event Organizers Are Implementing Millennial-Focused Programs

How Event Organizers Are Implementing Millennial-Focused Programs

The Millennial generation (those born between 1982 and 2004) are beginning to spread throughout the workforce and event organizers and suppliers are creating new programs to nurture these young professionals. In this piece from the March issue of The Meeting Professional Magazine, Michelle Bruno examines research into the unique perspectives and skills that Millennials are bringing Read more about How Event Organizers Are Implementing Millennial-Focused Programs[…]

CL18 Live Interview - Michelle Bruno

PCMA Convening Leaders Live Interview with Michelle Bruno

Earlier this month, the Professional Convention Management Association brought together the world’s largest network of Business Events Strategists to connect and learn. Michelle Bruno, in partnership with ethnographer and data scientist, David Frazer presented a session on Ethnography & Exhibitions featuring a case study from Eileen Murray of the American Epilepsy Society. Typically, meeting planners Read more about PCMA Convening Leaders Live Interview with Michelle Bruno[…]

The New Frontier of Digital Revenue Streams

The New Frontier of Digital Revenue Streams for Event Organizers

If one of your professional resolutions this year was to stay up to date on the rapidly changing meetings, exhibitions, and events space, you’re in luck because Michelle Bruno will be writing for The Meeting Professional Magazine again in 2018. Her engaging quarterly articles have previously addressed a variety of topics including event-technology integration, the growing Read more about The New Frontier of Digital Revenue Streams for Event Organizers[…]

Cracking Open The Case On The Digital Transformation Of Events

While Michelle Bruno has written frequently about the digitization of the event industry in a number of media outlets, this article on digital transformation encapsulates the challenges and some of the solutions for digitizing the live-event industry. The Meeting Professional magazine summarizes the article as follows: “[Michelle Bruno] writes that the event industry is obviously, and Read more about Cracking Open The Case On The Digital Transformation Of Events[…]

All You Need To Know About Event Technology Trends

At least once per year, TSNN invites Michelle Bruno to moderate a panel on event technology. On May 11, 2017, she obliged and invited three other event-industry professionals to join her: Tahira Endean, Elizabeth Glau, and Jay Tokosch. The webinar coincided with TSNN’s release of a research report titled,”The Convention & Exhibition Management Technology Study.” Bruno Read more about All You Need To Know About Event Technology Trends[…]

Quarterly Articles For The Meeting Professional

The International Association for Exhibitions and Events approached Michelle Bruno in 2016 to write a series of quarterly articles for a supplement it publishes in The Meeting Professional Magazine. The engagement has continued into 2017. Here are the topics she has addressed: The March 2016 article addressed some of the vulnerabilities of meetings and what, Read more about Quarterly Articles For The Meeting Professional[…]

Helping to Build Awareness Around Event Referral Marketing

GleanIn, the London-based developers of a platform that allows trade show and conference attendees to register for events and invite others in their social media circles, has been building a library of blog posts to educate the industry about the features and benefits of event referral marketing. Bruno Group Signature Services has been helping them. Read more about Helping to Build Awareness Around Event Referral Marketing[…]

Event Technology Stacks

A Breakdown on Event Technology Stacks

Michelle Bruno has always been fascinated by ways to organize and think about event technology. When she was recently asked by Event Manager Blog to write about a way to conceptualize the various categories of event tech that an organizer needs to look at in order to devise an appropriate event-technology strategy, she borrowed a well-known Read more about A Breakdown on Event Technology Stacks[…]

An Ear Full for a Change

It’s not often that readers get an opportunity to hear Michelle Bruno actually speak. But, recently she was invited to talk about her background and answer some random questions posed by Meetings Podcast’s Mike McCallen. She capped off 2015 by delivering her prediction to the GatherGeeks podcast audience.There’s a little rant and a little rave in Read more about An Ear Full for a Change[…]