TSNN’s T-Awards and the November 2012 Newslines Put BGSE at the Center of the Trade Show Universe

Early in the month, BGSE’s Michelle Bruno led a panel discussion at the 2012 T-Awards in Louisville, Kentucky. The event is produced annually by the Trade Show News Network to honor the top trade shows hitting the mark in various categories. Also in November, Michelle Bruno contributed a number of articles to IAEE’s quarterly publication, Newslines.

TSNN Webinar October 25, 1 PM EST: What Trade Show Organizers Want: The Forces that Drive Technology Purchases

Michelle Bruno will moderate a panel of stellar trade show and corporate event organizers on Thursday, October 25, 2012 to drill down into the subject of event-related technology purchasing. Don’t worry if you can’t watch tomorrow, the presentation will be archived on the TSNN.com website.

Virtual/Hybrid Events – What’s Working and What’s Not?

On March 15, 2012, Michelle Bruno developed and moderated a panel of experts on virtual/hybrid events for the TSNN.com Webinar series. Mary Beth Micucci of HIMSS and Kenji Haroutunian of Neilsen delivered the kind of advice that event planners dream about receiving when it comes to executing a digital conference. At the end of the presentation, Michelle pinned them down (nicely, of course) on some of the tough questions that planners are asking about what’s working and what’s not working.

Response from Webinar on Mobile Apps Shows the Topic is Hotter than Ever

March was a busy month at BGSE. On March 8, 2012, Michelle delivered a Webinar for the folks at Pathable. Over two hundred listeners joined her to listen in on the strategy, selection and trends around event-related mobile platforms. In a nutshell, strategy is key and should align with the organization’s/event’s strategy; mobile web vs. native app is still a key element to consider when selecting a mobile platform for an event and floor plans, exhibitor directories and conference agendas still dominate the features of most mobile solutions for events. After the Webinar she received several emails and LinkedIn inquiries about specific apps and functionality demonstrating that it’s still a huge issue for event planners and trade show organizers. We can’t imagine it will die down any time soon.

Trade Show Audits, iPads, and University-Level Education

The September/October 2011 issue of E2: Exhibitions and Events is online featuring several of Michelle Bruno’s articles: “Trade Show Auditing: Part of a Complete Sales & Marketing Plan” is about the ongoing conversation over third-party attendance verification for trade shows, particularly on how verified attendance data can help sell more booths. “iPads for Show Organizers: Read more about Trade Show Audits, iPads, and University-Level Education[…]