Get Your Geek On Over at the Ungerboeck Blog

Michelle Bruno is fortunate for the opportunity to blog for Ungerboeck Software. Her most recent post covered how to reimagine online exhibitor directories, but she has also written about a number of other topics from how to decide if you’re ready for event management software to event mobile strategy to what venues need to know Read more about Get Your Geek On Over at the Ungerboeck Blog[…]

Talk, Opinions and Observations on Event Technology

It’s been a busy few months here. Marlys Arnold (@ImageSpecialist) and frequent contributor to the #expochat Twitter chat recently invited Michelle Bruno to talk about the future of event-industry technology on her Tradeshow Insights podcast.  Part one of the conversation was just posted last week. In October, Bruno visited the IMEX America show in Las Read more about Talk, Opinions and Observations on Event Technology[…]

Event Tech Brief Launches with a Contest

Bruno Group Signature Events launched an email newsletter and website this month dedicated to event-industry technology. The biweekly Event Tech Brief was developed with three goals in mind: to assist event producers tasked with purchasing technology, create a neutral, no spin zone where the technology can be dissected and compared side-by-side and deliver the content Read more about Event Tech Brief Launches with a Contest[…]

NFC, Virtual Building Blocks and Digital Disruption Conclude 2012 and Ring in 2013

Besides the obvious–the end of year holidays–December was a busy month for the Bruno Group Signature Events team preparing for and moderating two panels at IAEE’s Annual Meeting in Orlando. Moderating duties for the first panel discussion, “How to Execute a Virtual Event: Five Key Building Blocks,” were shared by BGSE’s Michelle Bruno and Warwick Read more about NFC, Virtual Building Blocks and Digital Disruption Conclude 2012 and Ring in 2013[…]

TSNN’s T-Awards and the November 2012 Newslines Put BGSE at the Center of the Trade Show Universe

Early in the month, BGSE’s Michelle Bruno led a panel discussion at the 2012 T-Awards in Louisville, Kentucky. The event is produced annually by the Trade Show News Network to honor the top trade shows hitting the mark in various categories. Also in November, Michelle Bruno contributed a number of articles to IAEE’s quarterly publication, Newslines.

TSNN Webinar October 25, 1 PM EST: What Trade Show Organizers Want: The Forces that Drive Technology Purchases

Michelle Bruno will moderate a panel of stellar trade show and corporate event organizers on Thursday, October 25, 2012 to drill down into the subject of event-related technology purchasing. Don’t worry if you can’t watch tomorrow, the presentation will be archived on the website.

Virtual/Hybrid Events – What’s Working and What’s Not?

On March 15, 2012, Michelle Bruno developed and moderated a panel of experts on virtual/hybrid events for the Webinar series. Mary Beth Micucci of HIMSS and Kenji Haroutunian of Neilsen delivered the kind of advice that event planners dream about receiving when it comes to executing a digital conference. At the end of the presentation, Michelle pinned them down (nicely, of course) on some of the tough questions that planners are asking about what’s working and what’s not working.

Response from Webinar on Mobile Apps Shows the Topic is Hotter than Ever

March was a busy month at BGSE. On March 8, 2012, Michelle delivered a Webinar for the folks at Pathable. Over two hundred listeners joined her to listen in on the strategy, selection and trends around event-related mobile platforms. In a nutshell, strategy is key and should align with the organization’s/event’s strategy; mobile web vs. native app is still a key element to consider when selecting a mobile platform for an event and floor plans, exhibitor directories and conference agendas still dominate the features of most mobile solutions for events. After the Webinar she received several emails and LinkedIn inquiries about specific apps and functionality demonstrating that it’s still a huge issue for event planners and trade show organizers. We can’t imagine it will die down any time soon.