March was a busy month at BGSE. On March 8, 2012, Michelle delivered a Webinar for the folks at Pathable. Over two hundred listeners joined her to listen in on the strategy, selection and trends around event-related mobile platforms. In a nutshell, strategy is key and should align with the organization’s/event’s strategy; mobile web vs. native app is still a key element to consider when selecting a mobile platform for an event and floor plans, exhibitor directories and conference agendas still dominate the features of most mobile solutions for events. After the Webinar she received several emails and LinkedIn inquiries about specific apps and functionality demonstrating that it’s still a huge issue for event planners and trade show organizers. We can’t imagine it will die down any time soon.
So far so good for the EastVirtual Event Workshop planned for March 21, 2012 at the ASAE Conference Center in Washington, DC. Bruno Group Signature Events is co-producing the event with The Event Mechanic!
After serving on the EIBTM Tech Watch committee for the first time, Michelle Bruno was invited to deliver three presentations on technology-related subjects at the event held in late December 2011 in Barcelona.
In October and November (2011) Michelle Bruno introduced audiences to the concept of the Attendee Hierarchy of Needs via a two-part Webinar series produced by TSNN.
The September/October 2011 issue of E2: Exhibitions and Events is online featuring several of Michelle Bruno’s articles: “Trade Show Auditing: Part of a Complete Sales & Marketing Plan” is about the ongoing conversation over third-party attendance verification for trade shows, particularly on how verified attendance data can help sell more booths. “iPads for Show Organizers: Read more about Trade Show Audits, iPads, and University-Level Education[…]
We were pleasantly surprised to learn that Meetings: Review, an industry publication based in the UK, captured segments from a panel discussion that Michelle Bruno participated in on mobile apps for meetings. The session took place during the PCMA Educational Conference in Baltimore, June 22, 2011.
The July 28th issue of Global View Notes, a corporate newsletter from Rogers Worldwide (written by Michelle Bruno), covers the cultural considerations and logistical concerns of organizing a conference and trade show in the emirate. APCO International, the association for the public safety communications industry, is profiled in the article.
It’s not uncommon for one of our clients to ask exactly what we do in our capacity as “print brokers.” The immediate visual is of someone taking a print job and reselling it on the open market. But that’s far from the case. In actuality, it means that we serve as the intermediary between a client that needs something printed and the various vendors that will produce the finished product. And the printed product can be anything from business cards and NCR forms to complex booklets and brochures.
In December, 2010, Michelle Bruno completed the “Buyer’s Guide to Mobile Apps: Professional Event Organizer and Corporate Event Organizer Edition” for MeetingTechOnline.
Based on the success of the Rogers Road Trip email campaign from 2009, Rogers Worldwide, an international exhibition logistics company, turned again to Bruno Group Signature Events to design another campaign with the same theme for 2010. Road Trip was designed to attract people to the booth at IAEE’s annual Expo Expo trade show. This year, the show was held in New Orleans on December 8, 2010.