Response from Webinar on Mobile Apps Shows the Topic is Hotter than Ever

March was a busy month at BGSE. On March 8, 2012, Michelle delivered a Webinar for the folks at Pathable. Over two hundred listeners joined her to listen in on the strategy, selection and trends around event-related mobile platforms. In a nutshell, strategy is key and should align with the organization’s/event’s strategy; mobile web vs. native app is still a key element to consider when selecting a mobile platform for an event and floor plans, exhibitor directories and conference agendas still dominate the features of most mobile solutions for events. After the Webinar she received several emails and LinkedIn inquiries about specific apps and functionality demonstrating that it’s still a huge issue for event planners and trade show organizers. We can’t imagine it will die down any time soon.

Trade Show Audits, iPads, and University-Level Education

The September/October 2011 issue of E2: Exhibitions and Events is online featuring several of Michelle Bruno’s articles: “Trade Show Auditing: Part of a Complete Sales & Marketing Plan” is about the ongoing conversation over third-party attendance verification for trade shows, particularly on how verified attendance data can help sell more booths. “iPads for Show Organizers: Read more about Trade Show Audits, iPads, and University-Level Education[…]

Apps to Applaud: Video of PCMA Panel on Mobile

We were pleasantly surprised to learn that Meetings: Review, an industry publication based in the UK, captured segments from a panel discussion that Michelle Bruno participated in on mobile apps for meetings. The session took place during the PCMA Educational Conference in Baltimore, June 22, 2011.

Global View Notes Focuses on Dubai

The July 28th issue of Global View Notes, a corporate newsletter from Rogers Worldwide (written by Michelle Bruno), covers the cultural considerations and logistical concerns of organizing a conference and trade show in the emirate. APCO International, the association for the public safety communications industry, is profiled in the article.

Print Brokering in the Digital Age

It’s not uncommon for one of our clients to ask exactly what we do in our capacity as “print brokers.” The immediate visual is of someone taking a print job and reselling it on the open market. But that’s far from the case. In actuality, it means that we serve as the intermediary between a client that needs something printed and the various vendors that will produce the finished product. And the printed product can be anything from business cards and NCR forms to complex booklets and brochures.

Rogers Road Trip Redux

Based on the success of the Rogers Road Trip email campaign from 2009, Rogers Worldwide, an international exhibition logistics company, turned again to Bruno Group Signature Events to design another campaign with the same theme for 2010. Road Trip was designed to attract people to the booth at IAEE’s annual Expo Expo trade show. This year, the show was held in New Orleans on December 8, 2010.