How Exhibition Organizers Are Using Digital Marketing Technologies For Attendee Acquisition

It’s a jungle out there. In order to stay on top of all the possible ways to reach attendee prospects–and there are at least 14 of them, say researchers–exhibition marketers have to always be marketing, experimenting, reviewing the results, and staying on their toes. In this article, “An Events Tactical Guide To Digital Attendee Marketing,” posted on Read more about How Exhibition Organizers Are Using Digital Marketing Technologies For Attendee Acquisition[…]

How Event Organizers Are Implementing Millennial-Focused Programs

How Event Organizers Are Implementing Millennial-Focused Programs

The Millennial generation (those born between 1982 and 2004) are beginning to spread throughout the workforce and event organizers and suppliers are creating new programs to nurture these young professionals. In this piece from the March issue of The Meeting Professional Magazine, Michelle Bruno examines research into the unique perspectives and skills that Millennials are bringing Read more about How Event Organizers Are Implementing Millennial-Focused Programs[…]

CL18 Live Interview - Michelle Bruno

PCMA Convening Leaders Live Interview with Michelle Bruno

Earlier this month, the Professional Convention Management Association brought together the world’s largest network of Business Events Strategists to connect and learn. Michelle Bruno, in partnership with ethnographer and data scientist, David Frazer presented a session on Ethnography & Exhibitions featuring a case study from Eileen Murray of the American Epilepsy Society. Typically, meeting planners Read more about PCMA Convening Leaders Live Interview with Michelle Bruno[…]

The New Frontier of Digital Revenue Streams

The New Frontier of Digital Revenue Streams for Event Organizers

If one of your professional resolutions this year was to stay up to date on the rapidly changing meetings, exhibitions, and events space, you’re in luck because Michelle Bruno will be writing for The Meeting Professional Magazine again in 2018. Her engaging quarterly articles have previously addressed a variety of topics including event-technology integration, the growing Read more about The New Frontier of Digital Revenue Streams for Event Organizers[…]

Cracking Open The Case On The Digital Transformation Of Events

While Michelle Bruno has written frequently about the digitization of the event industry in a number of media outlets, this article on digital transformation encapsulates the challenges and some of the solutions for digitizing the live-event industry. The Meeting Professional magazine summarizes the article as follows: “[Michelle Bruno] writes that the event industry is obviously, and Read more about Cracking Open The Case On The Digital Transformation Of Events[…]

Quarterly Articles For The Meeting Professional

The International Association for Exhibitions and Events approached Michelle Bruno in 2016 to write a series of quarterly articles for a supplement it publishes in The Meeting Professional Magazine. The engagement has continued into 2017. Here are the topics she has addressed: The March 2016 article addressed some of the vulnerabilities of meetings and what, Read more about Quarterly Articles For The Meeting Professional[…]

Helping to Build Awareness Around Event Referral Marketing

GleanIn, the London-based developers of a platform that allows trade show and conference attendees to register for events and invite others in their social media circles, has been building a library of blog posts to educate the industry about the features and benefits of event referral marketing. Bruno Group Signature Services has been helping them. Read more about Helping to Build Awareness Around Event Referral Marketing[…]

Event Technology Stacks

A Breakdown on Event Technology Stacks

Michelle Bruno has always been fascinated by ways to organize and think about event technology. When she was recently asked by Event Manager Blog to write about a way to conceptualize the various categories of event tech that an organizer needs to look at in order to devise an appropriate event-technology strategy, she borrowed a well-known Read more about A Breakdown on Event Technology Stacks[…]

An Ear Full for a Change

It’s not often that readers get an opportunity to hear Michelle Bruno actually speak. But, recently she was invited to talk about her background and answer some random questions posed by Meetings Podcast’s Mike McCallen. She capped off 2015 by delivering her prediction to the GatherGeeks podcast audience.There’s a little rant and a little rave in Read more about An Ear Full for a Change[…]

Get Your Geek On Over at the Ungerboeck Blog

Michelle Bruno is fortunate for the opportunity to blog for Ungerboeck Software. Her most recent post covered how to reimagine online exhibitor directories, but she has also written about a number of other topics from how to decide if you’re ready for event management software to event mobile strategy to what venues need to know Read more about Get Your Geek On Over at the Ungerboeck Blog[…]