Cracking Open The Case On The Digital Transformation Of Events

While Michelle Bruno has written frequently about the digitization of the event industry in a number of media outlets, this article on digital transformation encapsulates the challenges and some of the solutions for digitizing the live-event industry. The Meeting Professional magazine summarizes the article as follows: “[Michelle Bruno] writes that the event industry is obviously, and Read more about Cracking Open The Case On The Digital Transformation Of Events[…]

Quarterly Articles For The Meeting Professional

The International Association for Exhibitions and Events approached Michelle Bruno in 2016 to write a series of quarterly articles for a supplement it publishes in The Meeting Professional Magazine. The engagement has continued into 2017. Here are the topics she has addressed: The March 2016 article addressed some of the vulnerabilities of meetings and what, Read more about Quarterly Articles For The Meeting Professional[…]

Helping to Build Awareness Around Event Referral Marketing

GleanIn, the London-based developers of a platform that allows trade show and conference attendees to register for events and invite others in their social media circles, has been building a library of blog posts to educate the industry about the features and benefits of event referral marketing. Bruno Group Signature Services has been helping them. Read more about Helping to Build Awareness Around Event Referral Marketing[…]

Event Technology Stacks

A Breakdown on Event Technology Stacks

Michelle Bruno has always been fascinated by ways to organize and think about event technology. When she was recently asked by Event Manager Blog to write about a way to conceptualize the various categories of event tech that an organizer needs to look at in order to devise an appropriate event-technology strategy, she borrowed a well-known Read more about A Breakdown on Event Technology Stacks[…]

An Ear Full for a Change

It’s not often that readers get an opportunity to hear Michelle Bruno actually speak. But, recently she was invited to talk about her background and answer some random questions posed by Meetings Podcast’s Mike McCallen. She capped off 2015 by delivering her prediction to the GatherGeeks podcast audience.There’s a little rant and a little rave in Read more about An Ear Full for a Change[…]

Get Your Geek On Over at the Ungerboeck Blog

Michelle Bruno is fortunate for the opportunity to blog for Ungerboeck Software. Her most recent post covered how to reimagine online exhibitor directories, but she has also written about a number of other topics from how to decide if you’re ready for event management software to event mobile strategy to what venues need to know Read more about Get Your Geek On Over at the Ungerboeck Blog[…]

Talk, Opinions and Observations on Event Technology

It’s been a busy few months here. Marlys Arnold (@ImageSpecialist) and frequent contributor to the #expochat Twitter chat recently invited Michelle Bruno to talk about the future of event-industry technology on her Tradeshow Insights podcast.  Part one of the conversation was just posted last week. In October, Bruno visited the IMEX America show in Las Read more about Talk, Opinions and Observations on Event Technology[…]

Event Tech Brief Launches with a Contest

Bruno Group Signature Events launched an email newsletter and website this month dedicated to event-industry technology. The biweekly Event Tech Brief was developed with three goals in mind: to assist event producers tasked with purchasing technology, create a neutral, no spin zone where the technology can be dissected and compared side-by-side and deliver the content Read more about Event Tech Brief Launches with a Contest[…]

NFC, Virtual Building Blocks and Digital Disruption Conclude 2012 and Ring in 2013

Besides the obvious–the end of year holidays–December was a busy month for the Bruno Group Signature Events team preparing for and moderating two panels at IAEE’s Annual Meeting in Orlando. Moderating duties for the first panel discussion, “How to Execute a Virtual Event: Five Key Building Blocks,” were shared by BGSE’s Michelle Bruno and Warwick Read more about NFC, Virtual Building Blocks and Digital Disruption Conclude 2012 and Ring in 2013[…]

TSNN’s T-Awards and the November 2012 Newslines Put BGSE at the Center of the Trade Show Universe

Early in the month, BGSE’s Michelle Bruno led a panel discussion at the 2012 T-Awards in Louisville, Kentucky. The event is produced annually by the Trade Show News Network to honor the top trade shows hitting the mark in various categories. Also in November, Michelle Bruno contributed a number of articles to IAEE’s quarterly publication, Newslines.