While Michelle Bruno has written frequently about the digitization of the event industry in a number of media outlets, this article on digital transformation encapsulates the challenges and some of the solutions for digitizing the live-event industry. The Meeting Professional magazine summarizes the article as follows:
“[Michelle Bruno] writes that the event industry is obviously, and at times painfully, aware that the digitization of event processes and experiences is not only worthy of consideration but also increasingly necessary for sustainability and growth. What remains a challenge are the collective blueprints and best practices for this massive undertaking. Michelle focuses on key subtopics including challenges and opportunities, the role of data, non-traditional approaches, addressing event tech pain, enhancing the customer experience and building technology infrastructure. The result is a powerful, informative and timely story that has broad implications.”
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