The New Frontier of Digital Revenue Streams for Event Organizers

If one of your professional resolutions this year was to stay up to date on the rapidly changing meetings, exhibitions, and events space, you’re in luck because Michelle Bruno will be writing for The Meeting Professional Magazine again in 2018. Her engaging quarterly articles have previously addressed a variety of topics including event-technology integration, the growing influence of official services contractors, and women in the event workplace.

Her latest article, The New Frontier of Digital Revenue Streams for Event Organizers, explores why organizers would want to go after digital revenue and how a handful of shows and exhibitions have already shifted towards a “Modern Digital Tradeshow (MDT) model.” The full article is currently available on the IAEE blog.