The Attendee Hierarchy of Needs Webinars Debut

In October and November (2011) Michelle Bruno introduced audiences to the concept of the Attendee Hierarchy of Needs via a two-part Webinar series produced by TSNN. The Hierarchy idea explores attendee needs as part of a framework for making better decisions about event programming, content, technology, and logistics. The Hierarchy was also mentioned in a whitepaper developed by Margaret Core, managing director, sales and marketing conventions and conferences, Biotechnology Industry Organization.