The September/October 2011 issue of E2: Exhibitions and Events is online featuring several of Michelle Bruno’s articles:
“Trade Show Auditing: Part of a Complete Sales & Marketing Plan” is about the ongoing conversation over third-party attendance verification for trade shows, particularly on how verified attendance data can help sell more booths.
“iPads for Show Organizers: Hip and Functional” describes some of the ways that organizers are using tablets on the trade show floor for real-time online booth sales and as a replacement for forms, orders, checklists, and laptops.
“What is Happening at the University Level That Will Change the Exhibitions and Events Industry?” describes the preferences, needs, and behaviors of students–the next generation of trade show industry workers.
If you’re a trade show junkie, enjoy these and other articles from E2.