Talk, Opinions and Observations on Event Technology

It’s been a busy few months here. Marlys Arnold (@ImageSpecialist) and frequent contributor to the #expochat Twitter chat recently invited Michelle Bruno to talk about the future of event-industry technology on her Tradeshow Insights podcast.  Part one of the conversation was just posted last week. In October, Bruno visited the IMEX America show in Las Read more about Talk, Opinions and Observations on Event Technology[…]

Response from Webinar on Mobile Apps Shows the Topic is Hotter than Ever

March was a busy month at BGSE. On March 8, 2012, Michelle delivered a Webinar for the folks at Pathable. Over two hundred listeners joined her to listen in on the strategy, selection and trends around event-related mobile platforms. In a nutshell, strategy is key and should align with the organization’s/event’s strategy; mobile web vs. native app is still a key element to consider when selecting a mobile platform for an event and floor plans, exhibitor directories and conference agendas still dominate the features of most mobile solutions for events. After the Webinar she received several emails and LinkedIn inquiries about specific apps and functionality demonstrating that it’s still a huge issue for event planners and trade show organizers. We can’t imagine it will die down any time soon.

Apps to Applaud: Video of PCMA Panel on Mobile

We were pleasantly surprised to learn that Meetings: Review, an industry publication based in the UK, captured segments from a panel discussion that Michelle Bruno participated in on mobile apps for meetings. The session took place during the PCMA Educational Conference in Baltimore, June 22, 2011.