Talk, Opinions and Observations on Event Technology

It’s been a busy few months here. Marlys Arnold (@ImageSpecialist) and frequent contributor to the #expochat Twitter chat recently invited Michelle Bruno to talk about the future of event-industry technology on her Tradeshow Insights podcast.  Part one of the conversation was just posted last week. In October, Bruno visited the IMEX America show in Las Read more about Talk, Opinions and Observations on Event Technology[…]

TSNN Webinar October 25, 1 PM EST: What Trade Show Organizers Want: The Forces that Drive Technology Purchases

Michelle Bruno will moderate a panel of stellar trade show and corporate event organizers on Thursday, October 25, 2012 to drill down into the subject of event-related technology purchasing. Don’t worry if you can’t watch tomorrow, the presentation will be archived on the TSNN.com website.

Virtual/Hybrid Events – What’s Working and What’s Not?

On March 15, 2012, Michelle Bruno developed and moderated a panel of experts on virtual/hybrid events for the TSNN.com Webinar series. Mary Beth Micucci of HIMSS and Kenji Haroutunian of Neilsen delivered the kind of advice that event planners dream about receiving when it comes to executing a digital conference. At the end of the presentation, Michelle pinned them down (nicely, of course) on some of the tough questions that planners are asking about what’s working and what’s not working.

Response from Webinar on Mobile Apps Shows the Topic is Hotter than Ever

March was a busy month at BGSE. On March 8, 2012, Michelle delivered a Webinar for the folks at Pathable. Over two hundred listeners joined her to listen in on the strategy, selection and trends around event-related mobile platforms. In a nutshell, strategy is key and should align with the organization’s/event’s strategy; mobile web vs. native app is still a key element to consider when selecting a mobile platform for an event and floor plans, exhibitor directories and conference agendas still dominate the features of most mobile solutions for events. After the Webinar she received several emails and LinkedIn inquiries about specific apps and functionality demonstrating that it’s still a huge issue for event planners and trade show organizers. We can’t imagine it will die down any time soon.